When something changed / 04
Incident Investigation
Investigate missing conversions, sudden reporting drops and unexpected attribution with reproducible evidence.
What we review
- Incident timeline and recent deployment changes
- Broken redirects, missing identifiers and event delivery
- API or webhook errors, retries and duplicates
- Comparison of affected and unaffected journeys
What you receive
- An evidence-led root-cause assessment
- A prioritized action plan for your team or vendor
- Re-test evidence after agreed fixes
Access & authorization
Relevant timestamps, sanitized logs, expected behavior and approved reproduction steps.
Scope & boundaries
Your engineering team or platform vendor owns production changes. Response timing and investigation scope are agreed before work begins.
A scope you can review first.
Define the journey, evidence and approvals before testing begins.